First, let us talk about instagram a little more. Instagram is an app designed to carry out the promotions of online marketers. The app provides them the required user interface to sell the product online. It is the app which provides you the facility to deal with the customers directly by showcasing your products to them. The responsibility of the account holder increases when they have to promote the online business. They must have breathtaking creativity to present the product images in order to fascinate the customers towards their products.
Reasons Why You Should Consider Alternatives to Instagram.
1. Early Recognition.
People who tend to start off at early stages of a social media platform are the ones who tend to benefit immensely from the possibility. They gain enormous visibility and get the added benefit of being with the site, as they offer additional services to businesses that are there from the very beginning.
2. Privacy Concerns.
Facebook owns instagram and therefore due to the recent facebook privacy scandal, you might want to stir away from the marketplace there.
3. Small communities; stronger bonds.
One of the benefits of being an early member of a successful social media platform is smaller communities. This is truer for platforms that have not exploded yet. Smaller communities have less nuisance for you to cut through, allowing you to build stronger relationships. This is especially beneficial for service-based businesses.
4. Less reliance on huge platforms.
A rather unlikely situation, but nonetheless due to the recent scandals faced by instagram and facebook. If they ever go down, it will take the livelihood of your business along with every single business along with it. Therefore it is not a bad idea to reach out to other platforms on the internet and promote your business along with it.
What to Take Note of When Looking for Alternatives
1. A context of the demographics.
The most important thing to consider is your social media audience. The kind of content they create and consume, what platforms they are using, which instagram alternative best support those types of contents. It’s often difficult to find the demographics for these smaller platforms, but can be done with an educated guess.
Instagram alternatives will obviously need to focus on sharing images, but are they interacting with the posts? Are there positive comments? Groups you can use to build a stronger bond with your followers?
3. Set your goals.
Depending on your goals, plan out how these platforms fit into your social media plans.
With that out of the way, let us look at the five alternatives to instagram in 2021.
VSCO offers features similar to Instagram. From taking photos to editing them, with the ability to add a variety of filters. Yet there are some differences that make VSCO an complementary alternative to Instagram:
- Easily reshare images.
- Hidden follower numbers.
VSCO also offers a premium membership plan which offers access to a greater variety of editing tools and several collections of presets. Over one million people have subscribed for this membership. This allows VSCO to remain focused on great content and photography, without becoming dependent on advertisers.
Target audience in VSCO.
VSCO’s primary user base consists of Generation Z, the generation after Millennials (so, people under 23 at the time of writing this). This makes it an excellent choice for businesses whose primary audience is in this age range.
Steller is an app that focuses on storytelling. Rather than focusing purely on visual aesthetics, Steller encourages users to use a combination of video, images, text, and built-in layouts to tell complex stories.
This focus on multimedia allows users to explore a variety of topics in depth, as a quick look at their “Featured” page reveals:
The unique format of this platform makes it an Instagram alternative worth watching. While the other platforms on this list are pure image sharing platforms like Instagram, Steller has something else to offer.
Target audience in Steller.
Steller is an excellent platform for story-focused brands that want to produce high-quality content in a variety of mediums.
EyeEm functions as both a social media platform and an image marketplace. With over 22 million users, this makes it doubly appealing to artists and photographers.
The most unique feature of EyeEm is the “missions” they set for users, challenging them to test their artistic skills by creating images based on briefs provided by brands partnered with EyeEm. They are then rewarded with different awards based on their merits of performance.
Target Audience in EyeEm.
If your business is heavily focused on art, photography, or related software or equipment, you should consider EyeEm as a marketing channel.
DayFlash is more of an online gallery than true social; images are automatically displayed in full-screen form, providing an immersive visual experience. This makes DayFlash an appealing option for photographers and artists who work with large scale images and are tired of cropping them down to Instagram-friendly sizes.
DayFlash is best used alongside Instagram, rather than as an Instagram alternative.
There is, however, one major drawback of DayFlash at this time: they only have an iOS app. This excludes Android’s large customer base from the app by default.
Target Audience in DayFlash?
DayFlash is mostly useful to artists, photographers, and other heavily creative brands who have a plethora of images suited to the full-screen format.
500px is a social media network truly dedicated to the “social” side of things. They have a large community of 15 million active users, and like EyeEm, they draw in high-quality photographers by allowing users to sell licenses for their images directly on the platform.
500px also offers several different tiers of membership, including multiple paid plans. Offering a more professional feel to the website.
500px has a fully functional web browser version. This makes it easier to upload images directly from your computer. They also have Android and iOS apps for mobile-focused users.
Target Audience in 500px?
500px has long been focused around semi-pro and pro photography communities. This makes it primarily useful as a marketing tool for professional photographers and photography studios or businesses that sell photography equipment.
There you have it. 5 Great Alternatives to Instagram that can help promote your business in 2021!