Alternatives to White Background Product Photography

White background product photography is the most recommended option given to the photographers when capturing pictures for online websites. Capturing alluring product pictures really requires the perfect background, for which the white background is not always necessary. You can go for various alternatives of the white background to make your product outshining for the customers. The discussion of the perfect background is also mandatory because it helps the brand identity leading to quicker sales and brand recognition by the customers. Consistent and splendid backgrounds therefore are considered as a relevant topic along with being a factor for online product selling. The best alternatives to the white background given below.

Black Backgrounds

A background made for capturing luxurious items like jewellery, cosmetics amongst other jewels. It gives both a natural and dramatic look with the use of shadows and reflections. Big brands often make use of this background to spark a royal flair for their products.

Patterns

Another useful option that can be used as an alternative is patterns which are also in trend. This is a simple and productive method to add elegance in the product images. All you need is care while implementing patterns in the product images as they can divert attention of the viewer from the main product. Using some sort of regularity in the patterns of the product pictures can easily strengthen your brand and make it more noticeable by the people.

Tiles

The added alternative for the white background product photography is the tile background which can be used effectively by the sellers to present a number of effects through it. A lot can be done with the tiles as it is available in a lot of shades, colours, sizes and textures. You can choose the shade as per your preference. Many brands make use of tiles to present their images and to achieve a natural look. Create unique effects and make your products presentable.

Textures

Know about this broad category considered as one of the substitutes of the white background and is often used by many popular brands. If your target customers are women then they can use glitter, mesh and purple as their unique background. It does not restrict the presenter to use the inside background but also allows for some inspirational outside backgrounds like sand, grass, moss etc as product background.

Contextual Background

Contextual backgrounds are ideally a great way to enter in the world of the customers through online products. It stresses the background that helps the customers visualize the product as it will be in their hands. It means showing the products in context which makes the consumers visualise themselves with the product. So you can also go for this type of background for displaying your product pictures to the online customers.

Bokeh

This is the effect given by the photographers in the product images by making the specific part of the image out of focus or by featuring some areas. This is thus said as the wonderful technique to present the images with the unique background and to achieve a distinct look from the others in the market. This is the effect mostly in trend for the products like jewellery, or other products like perfumes. Try this effect once and observe the results.

Wood Backgrounds

Wood backgrounds have always been the appealing option for many products and are also easily available on any table, planks, and tree stump. You can use this type of background on your products to give them an aesthetically pleasing look. The best background is one that allows usage of various approaches and experiments to make the images admirable. You can apply various types of wood to give it your feel. Play around with the textures and hues of the wood to find the most suitable option for you. Give a nice try to each effect and justify accordingly the best one.

Solid Colours

This is one of the simplest and the most effective backgrounds for many products. This is the quite alluring alternative of the white background and can also be applied through just background removal from the images. Colours are always welcomed by the viewers and when the solid colours are used behind the background of the product.

Different alternatives to the white background are detailed above which you can use by considering a few most important things like your brand, your audience and the most relevant your product.

Geetika Bhasin