Capturing product photos literally stand in need for certain does’s and don’ts exceptionally when they are being captured for commercial purposes and if these things are not thought out they will create problems for the photographers later on that may come in the form of the legal contracts or in cease or desist letter. It is truly important for the photographers to follow the commercial rules for making their captured pictures accepted by the public. Certain things like location, place, people that the photographer wants to include in the frame acquires pre-permission for shooting them and if you avoid these the problematic situation definitely tends to occur for you. This is the article referring to the avoidable things that will save from all the dilemmas and will cut your time in post processing also. Focus on the below given points to have grip on them for successful marketing product images.
Faces of People
Capturing the photos in public place entice lots of contracts and agreements because of the involvement of people in the frame. To avoid those legal contracts, the planned way is to capture the shots of the passerby. This will benefit you by not revealing the identity of the people thus saving you from all the legal issues or else you have to spent time in post processing for removing the people from the frame. But when you capture the shots of the passerby then you will not have to go through the legal restrictions or the other followed idea is to shoot at the location where there is less population and if you can’t then remember to hide the faces of the people.
Avoid using the price tags in the images to prevent unappealing and distracting look of the images. You can do that by cutting that from the shot without affecting the quality of that. If are not able to do it then rely on the Photoshop to fix that with the retouching techniques.
Like the people, adding children also persuade many legal issues from the side of the parents demanding the signed release for getting the image published. That will again a time consuming and difficult task for you and may also pose a problem for you in meeting the deadlines so what you can do is just avoid the faces of the children in the captured shots if you are not interested to involve in the signed releases but if you have the required consent then there is no need to discuss.
Engaged and Distracting Backgrounds
You really have to avoid those backgrounds that are quite busy and distracting to make your images standout commercially. The biggest loss of adding the engaged background is the distraction of the customer’s attention on the product which you cannot afford. Just simply shoot the product with white background or else in the location that relates to the category of the product.
Brand Names and Logos
The other added thing in the list is the brand names and logos that will create a problematic situation for you. Remember you did not have to include the brand names and the logos if your image’s motive is not to promote and endorse the brand. And on the other side if you use the undesired brands and logos to which your photos are not concerned this will also make the image distracting for the viewers and the user will not be able to use them in any way. You can do this effectively by using either the Photoshop for removing the brand or by properly positioning the product onwards to the brand and logo name.
Skip the use of the public buildings like monuments, sacred places or famous buildings that possess some intellectual rights to use. Even you also not have the authority to use the privately owned shopping malls in your images. So better is to avoid using them as the background of your images. You have to check the rights of using the particular buildings in the images before using it to be safe ahead.
Distinct Product Characteristics
There are some distinct characteristics of the products that give the viewers the brand identity without seeing any logo or brand name so removing that with your expertise skills is mandatory to present the images commercially. The distinct characteristics that you need to ponder may be the highlighting features of any product that you can determine by first questioning yourself about the identity of the product without having a watch on the brand name and logo and after that your job is to clear away all to end up all the formalities afterwards.
This is the point that you need to acknowledge when you are shooting with any vehicles. You have to avoid inclusion of the license plates attached with vehicles in your images because that will give the information about the owner of the vehicle so make sure that either you blur the license plate or cut the view of the plates from the frame of the photos that you are going to use in market. But if you have already captured the photo with the license plate then edit it by including the fake plate in the place.
To make your pictures really appealing you have to avoid all those shadows that are certainly not the great addition to the photos and are not natural in looks. You must have the proper knowledge of the hard and soft shadows that you need to avoid. It is advisable to use the natural light in case you are shooting indoors or else consider using the flash diffuser to have great photos.
Product packaging often does not create problem unless they are not packed in the reflective or cellophane material and if it is then you generally have to avoid the photographs of the packaged products. The better idea is to use the packaging at back in the shot as done by various cosmetic companies.
Follow the tips and avoid using the mentioned things in the images to have the safe play in the market and to be successful as a product photographer. It is always better to stay safe than sorry.