Customer trust is a fickle thing. They are either into business or they are not. There is no middle way in the business. By far, if you have been paying keen interest in the trends of e-commerce, its strengths and all, you must know that its the product images that play the vital most role. It is all about the presentation of the products so that they can win hearts.
Its the product that a customer sees at a website and try to read everything about it and make his mind whether or not he needs it. The product is a podium of trust between the seller and the buyers. That is why it is imperative to pay extra emphasis on the product images, not only in making them look polished but also in adding an extra number to them so that customers can know exactly what they are buying.
Other than the product images, product videos have been in fashion for a long time. The idea was to replace any kind of doubts that a customer might have regarding the product with absolute faith. So basically, it is the product video that gives more comforting and trusting vibes to the customers. Here is some theory on what must be avoided in product video and some points to ponder-
It is not a holiday video that you are making and uploading on social media. The video made for the product must be product-centric and done with a high professional camera. You cannot afford to take shaky video. It will be best if you can use a tripod. Try not to move the product very much, not at least from one place to another. What you can do is, you can simply change the angles of the product gently so that the video quality is not hampered. Try to avoid shakiness as much as possible.
Getting the Shot-
It is all about getting the final shot in the most professional way possible. That is why we mentioned above that a product must display all kinds of angles and the end product must include every detail needed on the product.
It is best to keep a product with white platform and background. You wouldn’t want your product to endure any kind of distraction. That is why having white background always suit the needs. Just keep rotating the product and try to add content of speech so that people can understand what the product is all about. Try to disclose as much as you can about the product. This will help in building faith among the buyers.
Another great idea to give people real life looks of the product is to take them to a real life ambience. What you can do is, if you have furniture products then you can always place them in a house-like environment so that they can deliver best. People will know how they can see the product based in their home environment.