Having customer friendly website is the only priority of designing websites that also requires lots of skills and expertise ideas. Various new ideas are invented to make the website friendly which the customers also admire. Among those amazing ideas image compression is the awesome idea that increase the loading speed of the website without changing the original look of the image. By compressing images you can make your websites more satisfactory for your customers as they don’t have to wait to load the images for so long. As we know e-commerce pages are filled with so much important things and so many product images that they are in need of space and image compression can reduce the size of any image up to 25-30 % resulting in more free space and faster loading speed. The only way to increase the sales is optimizing website’s images which can be done image compression.
So it is very sure that the loading speed of any website really matters a lot for the customers to make them satisfied otherwise mobile users will leave your website if it takes more than 3 seconds to load and the desktop users only wait for 2 seconds. This is pointing to the need of the loading speed and off course with that the publishing quality of the images which can only be achieved through proper editing, compressing and formatting.
By image compression we mean, reducing the size of the image by not affecting the image quality. This is quite a useful method as it makes sure that your images will consume less storage speed and bandwidth which not only increases your loading speed of your website but also saves your money on the web hosting plan. By adopting this technique you are making your websites capable to meet the needs of the modern and impatient customer as this technique is very beneficial for reducing the load times of the website and also lowers the total amount of data served to the customers which consume less storage space of your web hosting plan.
Let’s discuss the three most used ways for compressing images one by one:
1 LOSSY COMPRESSION: This is the one of the best and recognized way for image compression. It is effectively used as it reduces the maximum size of the file by minimum reduction in quality. This is the reason that’s why this is the most adopted way. It saves your files in jpg format with which you can choose the value of quality that is recommended to be 8 or above. This is the best practice for web optimization. The images compressed with lossy format will never experience reduction in much quality. It maintains the original look of the image by keeping its quality intact. This is the true fact that you cannot see the reduction in image data without zooming or without any high resolution screen. It is just possible for a human eye to see the compression by looking at the image. Just remember the higher will be the number of compression quality the better will be your images appear on the screen. Lossy compression means that you lose data for the purpose of making your website friendly for your customers.
2 BACKGROUND REMOVALS: You are completely aware of this term background removal but you might not meet this term as one of the competent way of image compression. This is right; you can practically apply this technique to reduce the size of the images. You know background removal means removing the area that is behind the image. The main thing to know is by removing the background of the image which is sometimes also not desired you can effectively reduce the size of your images. It is considered as the perfect answer to the image compression as you will get professional looking and clean images after applying this wonderful technique. You also don’t have to worry if your find background removal the tedious task, you can consider the outsource option for this. Only you have to specify all your details regarding the product image to your hired company then leave it to them. At the end they will provide you the compressed images that are according to your specified requirements. By outsourcing your work you can also save your time and can use it for other purposes also.
3 LOSSLESS COMPRESSION: The third and the last method which I will discuss with you is lossless compression which I consider as the perfect solution for compressing images. This helps you to recover the original data of the file when the file is uncompressed. It reduced the file size of the different images. This reduction in file size is basically dependent on the each individual image. It saves your 5 to 20 % of the original file size. The file formats which are used in this are .PNG and .TIFF. This type of compression is only recommended when you want to save your image files in some editing program like photoshop and or GIMP otherwise it is not recommended to use it for the website.
You can also use this technique to reduce the Meta data from your image files. Meta data means the data like location; camera type, iso, and lens type etc. all this kind of information which is provided by the images captured by the smartphones and cameras having Exchangeable image files. You can easily remove this information from the images which results in reduction of your image size. EXIF tool really helps in easy stripping of this information to reduce your image size.
CONCLUSION: After reading this article you will also agree that compressing image size is urgent need of the heavy and data equipped websites. By using these smart ways you can reduce the size of various images and increase the loading speed of the website which is also the basic need of the customer to visit the site again and again.