What do you do when you come across websites with bad-quality images? You tend to move away and search the internet for websites that have better images. Even the best of photographers fail to bring about the desired results in pictures. Or sometimes the photos are old or shot in poor light. In that case, they have to be edited for being uploaded on the internet. The online markets and the growing competition have escalated the demand for a quality-driven image editing services in the recent times. So hire the best image editing services to draw customers towards your product and increase conversion.
Types of image editing services
- Clipping path
The clipping path is a very important image editing tools that involve separating the product from its background. The image is selected along an outline and clipped. The clipped part is then placed on a new base. This method removes unwanted portions of an image and places it against a more appealing backdrop.
- Color correction
This technique is used for adjusting the tone of images that have dull and inappropriate colors. The color correction techniques adjust the color, casts, shades, and tones of pictures to make them bright, attractive, and marketable. It can be used to adjust color details like brightening the color of the teeth, changing the skin tone, removing blemishes, brightening the eyes, and showing the exact color of the product for sale.
- Shadow adding
When images are placed against a new background, their shadows are also added to make them look natural. The drop shadow is the most common form of shadow editing which involves placing a shadow just below the object. Other types of shadows that can be added are the hard and soft shadows, reflection shadows and more. These shadows depict the direction of the light source.
- Image Masking
Just like clipping path, image masking also is used for removing unwanted elements of an image. While clipping path is used for hard-edges vector images, image masking is used for images that have fuzzy, hairy, or transparent edges. With such objects, it is not possible to clearly define the image outline. Hence photo masking is used to mask those unwanted areas. They are not totally removed, just masked.
- Web image optimization
This technique involves preparing the product to be displayed for online marketing and e-commerce activities. The pictures are edited so that they appear bright and appealing and all their important elements are clearly visible to the potential buyer. The image resolution is selected such that these pictures can be uploaded quickly. And then relevant tags are added to facilitate appearance in the Google searches.
Images play a vital role in the marketing of products. With the correct image editing treatment, the picture can stand out in the sea of competition. Always avail the services from an experienced image editing expert. Tools like Photoshop are very important for image editing and the professional should have adequate knowledge of all image editing software tools and services.