If you own a company and looking for its promotions than nothing could be better than Instagram. There are other choices as well such as Facebook and Instagram but till date, no branding stage has reached to the level of Twitter. It is used by the celebrities and common people. In short, it is among the best ways to promote your ecommerce business online. People not only explore the advertisements on Twitter but also get fascinated towards them, generating sales for the business people.
If you haven’t jumped on the bandwagon yet than we must say that it is never too late to begin. Basically, it is an excellent tool for people to get in touch with new customers, showcase their offerings in style and multiply their sales. There are various tools associated with Twitter that will also help you in monitoring the sales and number of customers that have showed interest in your business offerings.
How to Start With Twitter?
Well, it is simple just like creating a new account. Creation of an account is although simple but the settings must be done carefully. The settings of your account will have huge impact on how people will see and respond to your brand. In this, selection of a username should be simple and mostly, the name of your business. If it is already taken at Twitter then you can always go for some closely related options.
Then for the next step, you need to write a small bio of your brand. This bio is the first small version of your company i.e. what you guys are about. This has to be writer very professionally so that it will not only clarify your business offerings but also the aim and ethics of the company in nutshell.
The word limit of this bio is merely 160 words and you will have to keep it professional and simple. Also, it is important to add your company’s URL in the section designated for the same. This will make customers to reach your website easily while they will be exploring your advertisements and posts.
Making Twitter Account Look Good-
Next step is when you work in making your account look shining. For that, the first thing is to set up a profile photo. It could be a brand logo for people to start recognizing you from the logo of your company. The thumbnail has to be of only 50 x 50 pixels. Please keep the size of the picture in mind while creating one for the profile picture because mostly, the pictures are not uploaded if not of the same size. Or else it can be partially appearing on the screen which will be of not much good either.
Now you need to select a header photo. This portion can be used to advertise your brand. Basically, this section must summarize your brand store, what you are about, your pros, and strengths, and much more. Basically, when someone visits your website, this is the section that appears first. It will be best if you can fashion this section to the best of your ability. It should incorporate more elements than just the products from your website.
You can also refer different templates for Twitter header. There are a lot of cool ideas that can be used to create your own header.
Last is when you have to deal with the design part and the process. It is usually done by selecting right color scheme for the page. Mostly it is suggested to select the same color palate as that of your website as this can help the customers to feel same kind of environment at your Twitter page and the website. Picking completely different colors is not a problem as such but this way your customers will not find any relation with the website. It is very crucial to make a connection.
Once your design part is done, you can go to the next part of marketing your account, adding new pictures and making it more visible among the customers. It will take you some time to reach where results will start to appear but it is best to be patient with the branding and let things run their course before they deliver.
Create your account today and expand the arena of marketing!