Product photography holds perpetual magnitude in e-commerce. No online retailer is naive to the imperativeness of product photography and the vital role it plays in making or breaking the online business. You want to keep sailing your boat online and extend your revenue, focus more on the images of the products that you are selling. Think it for yourself, what is that one thing that people see to make up their mind whether or not they will buy the product? It’s product’s image.
We would like to keep you in the loop and share information on the photography trends 2017. Let’s see what new has knocked the doors-
End Game For The Whites
For a considerable period of time, white background has run its rein in e-commerce product imagery. Data says that 76% of the images that have been analyzed had a white background and other 16% opted for transparency. Having white background was a part of standard product imagery trends which have now emerged.
E-commerce show stopper websites like Zara for instance, are now heading towards solid colored themed backgrounds. The on-location or natural images are also surfacing on these websites.
Undeniably, this trend will consume an immense amount of time to fit in the e-commerce world since white has been ruling for a considerable amount of time. But now, at least you have the opportunity to be creative with the backgrounds of the product images which is a big relief.
The effects on the product images will dominate in 2017 most likely The Highlight and The Hover effect. It hasn’t been much long since the Hover effect was introduced and ever since it came out, it has been accumulating immense attention. Many major e-commerce sellers such as FitBit play with the hover effect on their online product images. The trackers are pulled over or rotated as soon as the mouse hovers over the product.
More dramatic effects are being introduced and used to improve product image quality and fortify customer experience.
The trend that is making a lot of progress in the market is the sleek zoom or mobile zoom image. Many sites have been witnessed using this feature, mostly the apparels and accessory pages. As soon as the mouse hovers over the image, a zoom out version appears in front of you. Whenever the mouse moves, the image presents the angels and edges of the product.
The only advantage of the sleek zoom is to provide a detailed and close-up view of the product.
Professional product photography can transform your limited sales to never-ending and increased revenue. As much emphasis as you put in the product image, it is more likely to bring better sales for you. Also, make sure that the product image is correctly edited and finished before you place it online. You cannot be certain on whether customers will approve the merchandise showcased or not but you can surely be certain about the featuring of the products which are done with the adept post-production of the images.
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